The channel is co-promoted by Alva brothers (remember former congress MP Margret Alva's kids) who gave us such delightful shows as 'Living on the Edge' the environment show... really cool stuff... later in life they went on to make shows like Indian Idol... and others that are desi versions of videsi shows
Now... this prompted me to look at the content of the channel.... it is a GEC - General Entertainment Channel - in industry terms. What this means is that it will have its share of soaps and game/reality shows ... usual stuff.... but they will (and have) promised to make it different!
Then I flipped my remote to see what it really looked like... the shows are 100% Hindi... but the name of the TV channel is 100% English... unless they come up with some acronym like 'Raaste Ek Apnonke Liye' or something like that... believe me they will pay me royalty for thinking this up!
But this got me thinking and I looked at all the other Hindi channels we have.... and what they are called..
Zee - someone please tell them we call it Zed
(Zee) Next - should have been Zee Phir Se or Jyada Zee - same stuff - new channel
Sony - we know it is Japanese brand - but it could also be mistaken for a Punjabi pet name
MAX - what can say...
Sahara One - could well have been Sahara Ek - would have gone with their desi theme
Star Plus - I suppose Murdoch tried calling it Star Jodna... but the ad agency rejected it
9X - the network is full of XXXy names.... including a 'New Sex' channel
The latest entries....
Colours - launched at a time when people were talking about Rang de - missed the hint?
Real - a hindi channel .. really?
And this is true of the other regional channel too - look at Sun TV, Mega TV, Win TV
So can someone please explain to me how they name a channel?